See exactly what your tracking is missing.
Scan any site in under a minute. Get a tracking-health score, every pixel and GTM container we find, your server-side and Consent Mode status, and the gaps quietly costing you conversions.
A complete picture of your measurement stack.
Most audits read your HTML and guess. We render the page in a real browser and watch every request fire — so you see what's actually happening, not what's supposed to.
Every pixel & tag, exposed
We detect 40+ platforms — GA4, GTM, Meta Pixel, Google Ads, TikTok, LinkedIn, Pinterest and more — and pull the actual IDs configured, even when they fire from inside a GTM container.
Server-side coverage
We check whether conversions are sent server-side via sGTM or a Conversions API — the single biggest lever for recovering lost data — and surface your first-party endpoint if one exists.
Consent Mode v2 status
For EU/UK traffic we verify Consent Mode v2, default/update signals, and whether a consent banner is wired correctly — the difference between measured and missing conversions.
dataLayer health
We snapshot your runtime dataLayer and check for ecommerce and lead events — purchase, add_to_cart, generate_lead — that power GA4 reporting and Smart Bidding.
Cookie & ITP exposure
We flag marketing cookies that Safari ITP caps at 7 days, shortening your attribution window for roughly a fifth of your audience.
A clear score + fixes
Everything rolls up into an A–F tracking-health score with a prioritised, plain-English list of exactly what to fix first.
You're probably losing 20–40% of your conversions.
Browser pixels are blocked by Safari ITP, ad blockers, and privacy tooling. The data never reaches Meta, Google, or GA4 — so your bidding optimises on a fraction of the truth. Server-side tracking on your own domain fixes it.
of conversions recovered with server-side tracking
mandatory for EU/UK ad personalisation since 2024
cookies that survive ITP's 7-day cap
Questions, answered.
What does the free tracking audit check?
It renders your page in a real headless browser and watches every network request fire — then reports which analytics and ad platforms are installed (GA4, GTM, Meta Pixel, Google Ads, TikTok and 40+ more), whether you have server-side tracking, your Consent Mode v2 status, dataLayer health, cookie ITP exposure, and a prioritised list of the gaps costing you conversion data.
Is the tracking audit really free?
Yes. Enter a URL and your email and you get a full tracking-health score and breakdown at no cost — no account, no credit card. We use the audit to show you where your measurement is leaking, then offer TrakSolv to fix it.
Why does server-side tracking matter?
Browser-only pixels lose 20–40% of conversions to Safari ITP, ad blockers, and browser privacy restrictions. A server-side GTM container on your own first-party domain recovers that data and dramatically improves Meta Event Match Quality and Google Ads conversion accuracy.
Will this work for Shopify, WooCommerce or a custom site?
Yes. The scanner detects the platform automatically and runs platform-specific checks — including Shopify Customer Privacy API and ecommerce dataLayer events — across Shopify, WooCommerce, BigCommerce, Webflow, custom and headless builds.
Stop guessing. Start measuring everything.
Your audit shows the gaps. TrakSolv closes them — managed server-side GTM, CAPI, and consent-aware routing on your first-party domain.
