Terms of Service

These Terms of Service (“Terms”) govern your access to and use of the websites, server-side tracking infrastructure, free tools, dashboards, and implementation services provided by TrakSolv.ai (“TrakSolv”, “we”, “us”). By creating an account, purchasing a plan or service, or otherwise using the Services, you agree to these Terms. If you are entering into these Terms on behalf of a company, you represent that you are authorised to bind that company.

1. Definitions

• Services — TrakSolv’s hosted server-side GTM (sGTM) containers, power-ups, customer dashboard, free tools, and done-for-you implementation and retainer services.
• Customer Data — data you submit to, or that is processed through, your sGTM container or our Services, including end-user event and conversion data originating from your websites.
• Plan — a subscription tier (Free, Starter, Pro, Scale, Business, or a custom plan) you select for hosting.

2. The Services

TrakSolv provides hosted sGTM containers on infrastructure we operate, optional power-ups, a free tracking-audit tool and related calculators, and done-for-you setup and ongoing care services. We may add, change, or remove features over time. Some features depend on third-party platforms (for example Google Tag Manager, Meta, Google Ads, TikTok) and are subject to those platforms’ own terms and availability.

3. Accounts and Eligibility

You must provide accurate account information and keep it current. You are responsible for all activity under your account and for keeping your credentials confidential. You must be at least 18 years old and able to form a binding contract to use the Services.

4. Plans, Billing, and Payment

Paid Plans and services are billed through our payment processor, Stripe. Subscriptions renew automatically for the billing period you selected until cancelled. One-time service fees are invoiced as agreed in the relevant order. Fees are exclusive of taxes, which you are responsible for where applicable. You may cancel a subscription at any time from your dashboard; cancellation takes effect at the end of the current billing period. Except where required by law or expressly stated, fees are non-refundable.

5. Free Tier and Free Tools

The Free plan and free tools (including the tracking audit) are provided “as is” for evaluation and informational purposes. Audit results are automated estimates and do not constitute professional, legal, or compliance advice. We may impose usage limits on, or discontinue, free offerings at any time.

6. Acceptable Use

You agree not to use the Services to:

• collect or process data without a valid legal basis, or in breach of any applicable privacy or data-protection law;
• transmit unlawful, infringing, malicious, or deceptive content;
• attempt to gain unauthorised access to, disrupt, overload, or reverse-engineer the Services or other customers’ containers;
• resell or white-label the Services except under a written agency or partner agreement with us.

7. Customer Data and Tracking Responsibilities

You are the controller of the Customer Data processed through your container. You are responsible for providing all required privacy notices, obtaining and managing end-user consent, configuring consent signals correctly, and ensuring your tracking setup complies with the laws applicable to your business and your visitors. Our role in processing Customer Data on your behalf is governed by our Data Processing Agreement.

8. Service Availability

We work to keep the Services available and performant, but we do not guarantee uninterrupted operation on standard Plans. Specific uptime commitments, if any, apply only where stated in a written order or custom agreement. We may perform maintenance and will aim to minimise disruption.

9. Intellectual Property

TrakSolv and its licensors own all rights in the Services, including software, dashboards, tools, documentation, and branding. We grant you a limited, non-exclusive, non-transferable right to use the Services during your subscription. You retain all rights in your Customer Data.

10. Third-Party Services

The Services interoperate with third-party products such as the Google server-side tagging image, ad-platform conversion APIs, and payment and email providers. We are not responsible for third-party services, and your use of them is subject to their terms.

11. Disclaimers

Except as expressly stated, the Services are provided “as is” and “as available” without warranties of any kind, whether express or implied. We do not warrant that the Services will recover any specific volume of conversions, improve any specific advertising metric, or meet every regulatory requirement applicable to your business.

12. Limitation of Liability

To the maximum extent permitted by law, neither party will be liable for indirect, incidental, special, or consequential damages, or for lost profits or data. Our total liability arising out of or relating to the Services will not exceed the amounts you paid to us for the Services in the twelve months before the event giving rise to the claim.

13. Indemnification

You will defend and indemnify TrakSolv against third-party claims arising from your Customer Data, your tracking configuration, or your breach of these Terms or applicable law.

14. Suspension and Termination

We may suspend or terminate access if you breach these Terms, fail to pay, or use the Services in a way that risks harm to us or others. You may stop using the Services at any time. On termination, your right to use the Services ends; data handling on termination is described in the Data Processing Agreement.

15. Changes to the Terms

We may update these Terms from time to time. Material changes will be notified by email or in-product, and the “Last updated” date above will change. Continued use after changes take effect constitutes acceptance.

16. Governing Law

These Terms are governed by the laws of [governing jurisdiction — to be confirmed by TrakSolv], without regard to conflict-of-law rules. The courts of that jurisdiction will have exclusive jurisdiction over disputes, except where mandatory consumer-protection law provides otherwise.

17. Contact

Questions about these Terms can be sent to arif@traksolv.ai.