Server-Side Tracking for ThriveCart

<!-- Traksolv · ThriveCart DataLayer — Product → Tracking & Conversions → Sale + Success page scripts -->
<script>
(function (w, d) {
  w.dataLayer = w.dataLayer || [];
  var DEBUG = false;
  try {
    var q = new URLSearchParams(location.search);
    if (q.get('tcDebug') === '1') { DEBUG = true; try { localStorage.setItem('tcDebug', '1'); } catch (e) {} }
    else if (q.get('tcDebug') === '0') { DEBUG = false; try { localStorage.removeItem('tcDebug'); } catch (e) {} }
    else { try { if (localStorage.getItem('tcDebug') === '1') DEBUG = true; } catch (e) {} }
  } catch (e) {}
  w.tcDebug = DEBUG;
  if (DEBUG && w.console && w.console.log) {
    try { w.console.log('%c[Traksolv]%c dataLayer debug ON — every push will log here. Disable with ?tcDebug=0', 'color:#22c55e;font-weight:600;background:#0a1f0c;padding:2px 6px;border-radius:3px', ''); } catch (e) {}
  }
  function log() {
    if (!DEBUG || !w.console || !w.console.log) return;
    try { w.console.log.apply(w.console, ['[Traksolv]'].concat([].slice.call(arguments))); } catch (e) {}
  }
  function push(eventName, eventId, params) {
    try {
      if (params && params.ecommerce !== undefined) w.dataLayer.push({ ecommerce: null });
      var ev = { event: eventName, event_id: eventName + '.' + eventId };
      if (params) for (var k in params) if (Object.prototype.hasOwnProperty.call(params, k)) ev[k] = params[k];
      w.dataLayer.push(ev);
      log('push ' + eventName, ev);
    } catch (e) {}
  }
  function once(key) {
    try { if (sessionStorage.getItem(key)) return false; sessionStorage.setItem(key, '1'); return true; }
    catch (e) { return true; }
  }
  function textOf(sel) { var el = d.querySelector(sel); return el ? (el.textContent || '').trim() : ''; }

  w.tcFirePurchase = function (o) {
    try {
      if (!o || !o.orderId) return;
      if (!once('tc_purchase_' + o.orderId)) return;
      push('purchase', String(o.orderId), {
        ecommerce: {
          transaction_id: String(o.orderId),
          value:    Number(o.value) || 0,
          currency: o.currency || 'USD',
          items:    Array.isArray(o.items) ? o.items : []
        }
      });
    } catch (e) {}
  };

  function pageType() {
    // _thrive_order is present ONLY on the success page.
    if (w._thrive_order && w._thrive_order.order) return 'success';
    var path = (location.pathname || '').toLowerCase();
    if (/success|thank|complete|order/.test(path)) return 'success';
    if (/upsell|otop?|one[-_]?time/.test(path))    return 'upsell';
    return 'sale';
  }
  w.tcPageType = pageType;

  // ── Sale page: view_item + begin_checkout on buy-button click ──
  function fireViewItem() {
    try {
      var name = textOf('h1, .product-title, .product-name') || (document.title || 'product');
      var slug = (location.pathname || '/').replace(/^\//, '').split('/')[0] || 'product';
      if (!once('tc_view_item_' + slug)) return;
      push('view_item', String(slug), {
        ecommerce: {
          currency: 'USD',
          items: [{
            item_id:       String(slug),
            item_name:     name,
            item_category: 'thrivecart',
            quantity:      1
          }]
        }
      });
    } catch (e) {}
  }
  function hookBuyButtons() {
    try {
      d.addEventListener('click', function (e) {
        var btn = e.target && e.target.closest && e.target.closest('[class*="purchase"], [class*="buy"], [class*="checkout"], button[type="submit"]');
        if (!btn) return;
        var slug = (location.pathname || '/').replace(/^\//, '').split('/')[0] || 'product';
        push('begin_checkout', String(slug) + '.' + Date.now(), {
          ecommerce: {
            currency: 'USD',
            items: [{
              item_id:       String(slug),
              item_name:     textOf('h1, .product-title') || slug,
              item_category: 'thrivecart',
              quantity:      1
            }]
          }
        });
      }, true);
    } catch (e) {}
  }

  // ── Success page: read window._thrive_order ──
  function firePurchaseFromThrive() {
    try {
      var to = w._thrive_order;
      if (!to || !to.order) return;
      var o = to.order;
      var oid = o.invoice_id || o.id || ('thrive.' + Date.now());
      if (!once('tc_purchase_' + oid)) return;
      // ThriveCart prices are in cents — convert to currency-major units.
      var value    = (Number(o.total)    || 0) / 100;
      var tax      = (Number(o.tax)      || 0) / 100;
      var shipping = (Number(o.shipping) || 0) / 100;
      var currency = o.currency || 'USD';

      // ThriveCart doesn't expose a typed products array — split totals
      // between main product + bump where readable.
      var items = [];
      if (o.product && o.product.total_readable) {
        items.push({
          item_id:       'product',
          item_name:     textOf('h1, .product-title') || 'ThriveCart product',
          item_category: 'thrivecart-main',
          price:         parseFloat(String(o.product.total_readable).replace(/[^\d.]/g, '')) || 0,
          quantity:      1
        });
      }
      if (o.bump && o.bump.total_readable && parseFloat(String(o.bump.total_readable).replace(/[^\d.]/g, '')) > 0) {
        items.push({
          item_id:       'bump',
          item_name:     'Order bump',
          item_category: 'thrivecart-bump',
          price:         parseFloat(String(o.bump.total_readable).replace(/[^\d.]/g, '')) || 0,
          quantity:      1
        });
      }
      if (!items.length) {
        items.push({
          item_id:       String(o.id || oid),
          item_name:     'ThriveCart order',
          item_category: 'thrivecart',
          price:         value,
          quantity:      1
        });
      }

      push('purchase', String(oid), {
        ecommerce: {
          transaction_id: String(oid),
          affiliation:    'ThriveCart',
          value:          value,
          tax:            tax || undefined,
          shipping:       shipping || undefined,
          currency:       currency,
          items:          items
        },
        user_id:     (to.customer && to.customer.email) ? String(to.customer.email) : undefined,
        affiliate_id: o.affiliate_id || undefined,
        campaign_id:  (w._thrive && w._thrive.user && w._thrive.user.campaign_id) || undefined
      });
    } catch (e) {}
  }

  function boot() {
    var t = pageType();
    if (t === 'sale')    { fireViewItem(); hookBuyButtons(); }
    if (t === 'success')   firePurchaseFromThrive();
    // Upsell pages fire as their own success when accepted — ThriveCart
    // populates _thrive_order on the next page in that case.
  }
  if (d.readyState === 'loading') d.addEventListener('DOMContentLoaded', boot);
  else boot();
})(window, document);
</script>
<!-- End Traksolv ThriveCart DataLayer -->

<!-- Traksolv · DataLayer enrichment — customer lifecycle + remarketing + attribution -->
<script>
(function (w, d) {
  function readLT() {
    try {
      var raw = localStorage.getItem('tc_lifetime');
      var p = raw ? JSON.parse(raw) : null;
      return {
        orderCount:    (p && p.orderCount)    || 0,
        lifetimeValue: (p && p.lifetimeValue) || 0,
        firstOrderTs:  (p && p.firstOrderTs)  || null,
        lastOrderTs:   (p && p.lastOrderTs)   || null,
        lastOrderId:   (p && p.lastOrderId)   || null
      };
    } catch (e) {
      return { orderCount: 0, lifetimeValue: 0, firstOrderTs: null, lastOrderTs: null, lastOrderId: null };
    }
  }
  function writeLT(lt) {
    try { localStorage.setItem('tc_lifetime', JSON.stringify(lt)); } catch (e) {}
  }
  function tier(v) {
    if (v >= 1000) return 'vip';
    if (v >= 250)  return 'mid';
    if (v > 0)     return 'low';
    return 'guest';
  }
  function readCookie(n) {
    try {
      var m = d.cookie.match(new RegExp('(^|; )' + n + '=([^;]+)'));
      return m ? decodeURIComponent(m[2]) : null;
    } catch (e) { return null; }
  }
  function readAttr() {
    try { var r = readCookie('_tc_attr'); return r ? JSON.parse(r) : null; } catch (e) { return null; }
  }

  w.tcReadLifetime    = readLT;
  w.tcCustomerTier    = function (v) { return tier(v != null ? v : readLT().lifetimeValue); };
  w.tcReadAttribution = readAttr;

  // ── Wrap tcFirePurchase to add customer-lifecycle + attribution ──
  // before the underlying snippet pushes the purchase event. Idempotent
  // per orderId, so customer refreshing the thank-you page doesn't
  // inflate their lifetime counters.
  var orig = w.tcFirePurchase;
  if (typeof orig === 'function') {
    w.tcFirePurchase = function (o) {
      try {
        if (!o || !o.orderId) return orig.apply(this, arguments);
        var lt = readLT();
        var firstFire = lt.lastOrderId !== String(o.orderId);
        var orderCount    = firstFire ? lt.orderCount + 1 : lt.orderCount;
        var lifetimeValue = firstFire ? lt.lifetimeValue + (o.value || 0) : lt.lifetimeValue;
        var firstOrderTs  = lt.firstOrderTs || Date.now();
        var newCustomer   = orderCount === 1;
        var daysSinceFirst = Math.floor((Date.now() - firstOrderTs) / 86400000);

        if (firstFire) {
          writeLT({
            orderCount:    orderCount,
            lifetimeValue: lifetimeValue,
            firstOrderTs:  firstOrderTs,
            lastOrderTs:   Date.now(),
            lastOrderId:   String(o.orderId)
          });
        }

        var attr = readAttr();
        // Build the enriched order. Preserve every original field; add
        // customer + attribution on top.
        var enriched = {};
        for (var k in o) if (Object.prototype.hasOwnProperty.call(o, k)) enriched[k] = o[k];
        enriched.new_customer            = newCustomer;
        enriched.customer_type           = newCustomer ? 'new' : 'returning';
        enriched.customer_status         = 'customer';
        enriched.customer_lifetime_value = Math.round(lifetimeValue * 100) / 100;
        enriched.customer_order_count    = orderCount;
        enriched.customer_aov            = orderCount > 0 ? Math.round((lifetimeValue / orderCount) * 100) / 100 : 0;
        enriched.purchase_number         = orderCount;
        enriched.days_since_first_order  = daysSinceFirst;
        enriched.value_tier              = tier(lifetimeValue);
        if (attr) enriched.attribution = {
          landing:   attr.u   || null,
          referrer:  attr.r   || null,
          utm:       attr.utm || null,
          click_ids: attr.cid || null
        };
        return orig.call(this, enriched);
      } catch (e) {
        try { return orig.apply(this, arguments); } catch (e2) {}
      }
    };
  }

  // ── tc_visitor_context — emits visitor lifecycle + remarketing on
  //    every page-view. GTM / GA4 audience triggers + Google Ads
  //    dynamic remarketing tag read these.
  function visitorContext() {
    try {
      var lt = readLT();
      var attr = readAttr();
      var pageType = (typeof w.tcPageType === 'function') ? (w.tcPageType() || 'other') : 'other';
      w.dataLayer = w.dataLayer || [];
      w.dataLayer.push({
        event:                   'tc_visitor_context',
        event_id:                'tc_visitor_context.' + Date.now() + '.' + Math.random().toString(36).slice(2, 6),
        customer_status:         lt.orderCount > 0 ? 'returning_customer' : 'guest',
        customer_type:           lt.orderCount > 0 ? 'returning' : 'guest',
        value_tier:              tier(lt.lifetimeValue),
        customer_lifetime_value: Math.round(lt.lifetimeValue * 100) / 100,
        customer_order_count:    lt.orderCount,
        days_since_first_order:  lt.firstOrderTs ? Math.floor((Date.now() - lt.firstOrderTs) / 86400000) : null,
        ecomm_pagetype:          pageType,
        attribution: attr ? {
          landing:   attr.u   || null,
          referrer:  attr.r   || null,
          utm:       attr.utm || null,
          click_ids: attr.cid || null
        } : null
      });
    } catch (e) {}
  }
  if (d.readyState === 'loading') d.addEventListener('DOMContentLoaded', visitorContext);
  else visitorContext();
})(window, document);
</script>
<!-- End Traksolv enrichment -->