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Marketing Budget Allocator

Slide spend share across channels and see projected revenue + blended ROAS — useful for planning quarterly budget conversations with finance.

Inputs
$

Channels

100.0% allocated
Share15.0%
Spend$7,500
Share25.0%
Spend$12,500
Share35.0%
Spend$17,500
Share15.0%
Spend$7,500
Share10.0%
Spend$5,000
Projected revenue

$181,000

Blended ROAS: 3.62× on $50,000 spent across 5 channels.

Channel breakdown

  • Google Ads — Brand8.00×

    Spend

    $7,500

    Projected

    $60,000

  • Google Ads — Non-brand3.50×

    Spend

    $12,500

    Projected

    $43,750

  • Meta Ads2.50×

    Spend

    $17,500

    Projected

    $43,750

  • TikTok Ads1.80×

    Spend

    $7,500

    Projected

    $13,500

  • Affiliate / Partnerships4.00×

    Spend

    $5,000

    Projected

    $20,000

Allocations only as honest as ROAS reporting

If Meta is over-claiming and Google is under-attributing, your reallocations chase noise. We help teams move from platform ROAS to incremental ROAS.

Ariful Islam, Founder · Tracking Consultant

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Ariful Islam

Founder · 8+ years in tracking

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