Frequency Calculator
Are you over-serving your audience? Plug in audience size, reach %, and monthly impressions — get average frequency and a creative-refresh recommendation.
Audience & impressions
Meta Ads Manager → Audience definition → estimated reach.
Sum of impressions across all campaigns hitting this audience.
8.3×
Saturated. Likely creative fatigue. Drop frequency caps, refresh creative, or expand the audience.
People reached
300,000
60% of audience served ≥ 1 time.
Impressions / reached user
8.3×
Avg times each reached user saw an ad.
For prospecting, target 2–4× monthly. For retargeting / abandoned cart, 6–10× is normal. Above 12× without segmentation, fatigue and CPM inflation usually appear within a month.
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Built by
Ariful Islam
Founder · 8+ years in tracking
$200K+earned on Upwork
Top Rated Plus
