TrackingConsulting

ROI Calculator

Easily measure the return on investment for your campaigns to optimize performance and maximize profits.

Inputs

Campaign details

$
$

Visitor → action.

$

Expected revenue per customer.

ROI

150.0%

Positive return: net profit of $7,500 on $5,000 spent.

Total revenue

$12,500

Total cost

$5,000

Break-even

$5,000

Cost vs revenue vs profit

Projected (12 mo)

$64,062

Adjusted for conversion rate + LTV.

Return per $1

$2.50

Revenue per dollar spent.

Numbers only as honest as your tracking

ROI math is wrong if conversions are missing.

Most accounts under-report 20–30% of revenue post-iOS 14.5. Pair this with the Attribution Recovery Calculator to see your real ROI.

Ariful Islam, Founder · Tracking Consultant

Built by

Ariful Islam

Founder · 8+ years in tracking

$200K+earned on Upwork
Top Rated Plus

4.9/5 · 300+ engagements
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