Quality Score Diagnoser
Plug in the three component ratings Google reports and see your predicted Quality Score — plus what to fix first.
Component ratings
Pull these from Google Ads → Keywords → status icon for each keyword.
Improved by tighter ad-group themes, dynamic keyword insertion, and ad assets (sitelinks, callouts).
Make sure the keyword appears in the headline. Single-keyword ad groups (SKAGs) score consistently here.
Page speed, mobile usability, original content, and clear CTA. Match the ad promise on the page above the fold.
6.0 / 10
Good. Keyword bid CPC = ad-rank requirement ÷ QS — every 1-point QS gain reduces effective CPC by ~10–14%.
Highest-leverage fix
Expected click-through rate
Improved by tighter ad-group themes, dynamic keyword insertion, and ad assets (sitelinks, callouts).
Ad relevance
Make sure the keyword appears in the headline. Single-keyword ad groups (SKAGs) score consistently here.
Landing page experience
Page speed, mobile usability, original content, and clear CTA. Match the ad promise on the page above the fold.
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Built by
Ariful Islam
Founder · 8+ years in tracking
$200K+earned on Upwork
Top Rated Plus
